The Story

For more than fifteen years, I've worked at the intersection of technology, design, and human experience.

I started by co-building Now Labs, an innovation consultancy that helped Fortune 500s and startups bring products to market. We did the full stack — strategy, design, engineering, content — for companies like Panasonic, Estée Lauder, Autodesk, and The Stone Clinic.

Then I went and proved I could do it as a founder. I co-founded Rosebud Woman, an intimate wellness brand that grew from concept to a multimillion-dollar company serving women in midlife. Building Rosebud taught me that innovation is as much about embodiment as invention.

Now I'm in Montana, and fifteen years of operating — e-commerce, consulting, agency work — has coalesced into one thing: Figaro, the system of record and judgment for companies run with AI. I built Rosebud Woman to $12M in sales and now run it through Figaro with a two-person team, alongside engagements spanning agencies, private equity, and industrial manufacturing — all on the same governing surface. They trace calls; we trace decisions.